Pietra Naturale Autentica


PNA | Pietra Naturale Autentica:
The network for promoting authentically natural stone

The PNA | Pietra Naturale Autentica network is an innovative organization based on institution of the voluntary network contract to create projects and communication work promoting the use of authentically natural stone materials.

The network – to which Confindustria Marmomacchine belongs as a founding sustainer association that also guarantees organizational support and domiciles the network – consists of dozens of the sector’s most representative companies and is open to everyone who works in the Italian stone/tecno-stone sector, to which belong producers and processors of marbles, granites and natural stones in general, makers of stone-working machines, installations, tools and complementary products, official boards, fair organizations and public and private companies also working in the sector providing services to the industry.

PNA is the response to numerous demands through the years from companies and individual business people desirous of implementing a strong communication campaign in support of authentically natural stone in light of the great proliferation of manmade imitations of them.

In 2019 the PNA network was featured at the Milan Design Week with an installation at SuperStudioPiu, and a vast media campaign whose claim was #stoneisbetter, consisting of TV ads, extensive digital and social media promotion, creation of a website and a dedicated YouTube video with hundreds of thousands of views, as well as creation of official pages on Facebook and Instagram.

PNA has also engaged in educational work in cooperation with NABA (New Fine Arts Academy) and IED (The European Design Institute).

For more information go to www.stoneisbetter.com .

And to join the network, write to pietranaturaleautentica@gmail.com .