{"id":11105,"date":"2022-07-04T14:22:50","date_gmt":"2022-07-04T14:22:50","guid":{"rendered":"https:\/\/www.assomarmomacchine.com\/?p=11105"},"modified":"2022-07-13T12:26:59","modified_gmt":"2022-07-13T12:26:59","slug":"farnesina-presents-the-initiative-marmo-carving-the-future-in-cooperation-with-confindustria-marmomacchine-and-ita-italian-trade-agency","status":"publish","type":"post","link":"https:\/\/www.assomarmomacchine.com\/en\/news\/farnesina-presents-the-initiative-marmo-carving-the-future-in-cooperation-with-confindustria-marmomacchine-and-ita-italian-trade-agency\/","title":{"rendered":"Farnesina presents the initiative \u201cMARMO. Carving the future\u201d: in cooperation with CONFINDUSTRIA MARMOMACCHINE and ITA Italian Trade Agency"},"content":{"rendered":"<p>In the framework of the Annual General Assembly of CONFINDUSTRIA MARMOMACCHINE, held June 10 in Milan, the Ministry of Foreign Affairs and International Cooperation presented a preview of the exhibition \u201cMARMO. Carving the future\u201d, an integrated promotional initiative supporting the internationalisation of the Italian marble industry set up alongside CONFINDUSTRIA MARMOMACCHINE and the Italian Trade Agency.<\/p>\n<p>The exhibition, with its trans-media format ensuring a highly scenic impact, will offer the international audience a journey across the Italian world of the marble industry, from quarrying techniques, to machinery for the artful processing of stone, to finished products and the latest applications of artificial intelligence. The exhibition project, developed together with several partner companies of CONFINDUSTRIA MARMOMACCHINE, will embark on a world tour starting next autumn, thanks to the network of Embassies, Consulates and Italian Cultural Institutes, that will specifically focus on high potential markets for Italian exports.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cMARMO. Carving The Future\u201d: il teaser di presentazione\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/j7wnkyexZSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cThe MARMO project \u2013 said Minister of Foreign Affairs and International Cooperation, Luigi Di Maio \u2013 is the first example of a new format for the integrated promotion of Italian excellence (in this case of production chains, based on the dialogue between art, science and business) capable of presenting the know-how, traditions and heritage of the marble industry to the international public, highlighting an evolution featuring research and innovation, advanced technology and creativity. An experiential and emotional tale of Made in Italy excellence,\u201d he stressed, \u201cthat enriches the nation branding campaign \u2018Italy is simply extraordinary: be IT\u2019 and adds to the measures put in place through the Pact for Export, aimed at supporting Italian companies.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11101 size-large\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-1-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-1-1024x574.png 1024w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-1-300x168.png 300w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-1-768x431.png 768w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-1.png 1514w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The Honorary President of CONFINDUSTRIA MARMOMACCHINE, with Delegation of Authority for Institutional Relations, Flavio Marabelli said: \u201cWe are honoured to be the first supply chain selected by the Ministry of Foreign Affairs and International Cooperation to develop this important integrated promotion project, which triggers a new way of promoting the excellence of our manufacturing industry by intersecting different areas, such as the technological, entrepreneurial, cultural ones, with the institutional one. We have always liked to call ourselves \u2018ambassadors\u2019 of the best Made in Italy excellence\u201d.<\/p>\n<p>The initiative \u201cMARMO. Carving the future\u201d is part of the new, integrated promotion strategy of the Farnesina, which aims to consolidated the strong links between culture, territory, creativity, quality and innovation that distinguish the uniqueness of Made in Italy products.<\/p>\n<p>The nation branding campaign \u201cItaly is simply extraordinary: be IT\u201d presented by Minister Di Maio last November, heads in the same direction, aiming to strengthen the image of the country, its traditional values and its technological innovations, while supporting the recovery of exports, primarily focusing on digital channels and the younger generations, new users and promoters of Made in Italy excellence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11102 size-large\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-2-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-2-1024x574.png 1024w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-2-300x168.png 300w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-2-768x431.png 768w, https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2022\/07\/n32_2022_Marmo.-Carving-The-Future-2.png 1508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Integrated promotion and its contribution to supporting Italian exports were explored in depth during the panel \u201cA normality called emergency: internationalisation and integrated promotion for constantly changing scenarios\u201d, attended by the Central Director for Integrated Promotion and Innovation of the Farnesina\u2019s General Directorate for the Promotion of the National Economic System, Min. Plen. Cecilia Piccioni, by Italian Trade Agency President, Carlo Maria Ferro and by Confindustria Vice President for Internationalisation, Barbara Beltrame Giacomello.<\/p>\n<p>The marble sector in Italy is indeed important. Figures speak for themselves: with over 3,200 enterprises and over 33,800 employees, the stone industry, including raw materials and machinery, recorded exports totalling 2.9 billion Euros in 2021; that\u2019s roughly a 20% increase compared with 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the framework of the Annual General Assembly of CONFINDUSTRIA MARMOMACCHINE, held June 10 in Milan, the Ministry of Foreign [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farnesina presents the initiative \u201cMARMO. 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