{"id":7588,"date":"2019-09-24T15:52:48","date_gmt":"2019-09-24T15:52:48","guid":{"rendered":"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/"},"modified":"2023-10-27T08:28:19","modified_gmt":"2023-10-27T08:28:19","slug":"pietra-naturale-autentica","status":"publish","type":"page","link":"https:\/\/www.assomarmomacchine.com\/en\/pietra-naturale-autentica\/","title":{"rendered":"Pietra Naturale Autentica"},"content":{"rendered":"\r\n<figure class=\"wp-block-video\"><video src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/PNA_45SEC_UK_No_Loghi.mp4\" poster=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/frame2.png\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><br \/><strong>PNA | Pietra Naturale Autentica: <\/strong><br \/><strong>The network for promoting authentically natural stone <\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7590\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/LOGO-PNA-black-1024x602.png\" alt=\"\" width=\"253\" height=\"148\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The <strong>PNA | Pietra Naturale Autentica network<\/strong> is an innovative organization based on institution of the voluntary network contract to create projects and communication work <strong>promoting the use of authentically natural stone materials<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>The <strong>network <\/strong>\u2013 to which Confindustria Marmomacchine belongs as a founding sustainer association that also guarantees organizational support and domiciles the network \u2013 <strong>consists of dozens of the sector\u2019s most representative companies<\/strong> and is open to everyone who works in the Italian stone\/tecno-stone sector, to which belong producers and processors of marbles, granites and natural stones in general, makers of stone-working machines, installations, tools and complementary products, official boards, fair organizations and public and private companies also working in the sector providing services to the industry.<\/p>\r\n\r\n\r\n\r\n<p>PNA is the response to numerous demands through the years from companies and individual business people <strong>desirous of implementing a strong communication campaign in support of authentically natural stone<\/strong> in light of the great proliferation of manmade imitations of them.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7436\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/stoneisbetter2-1024x683.jpg\" alt=\"\" data-id=\"7436\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/stoneisbetter2\/\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7435\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/stoneisbetter-1024x701.jpg\" alt=\"\" data-id=\"7435\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/stoneisbetter\/\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7437\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/stoneisbetter3-1024x683.jpg\" alt=\"\" data-id=\"7437\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/stoneisbetter3\/\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>In 2019 the PNA network was featured at the <strong>Milan Design Week<\/strong> with an installation at SuperStudioPiu, and a vast <strong>media campaign<\/strong> whose claim was <strong>#stoneisbetter<\/strong>, consisting of TV ads, <strong>extensive digital and social media promotion<\/strong>, creation of a website and a dedicated YouTube video with hundreds of thousands of views, as well as creation of official pages on Facebook and Instagram.<\/p>\r\n\r\n\r\n\r\n<p>PNA has also engaged in <strong>educational work<\/strong> in cooperation with <strong>NABA <\/strong>(New Fine Arts Academy) and <strong>IED <\/strong>(The European Design Institute).<\/p>\r\n\r\n\r\n\r\n<p>For more information go to <a href=\"http:\/\/www.naturalstoneisbetter.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (apre in una nuova scheda)\">www.naturalstoneisbetter.com<\/a> .<\/p>\r\n\r\n\r\n\r\n<p>And to join the network, write to <a href=\"mailto:pietranaturaleautentica@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (apre in una nuova scheda)\">segreteria@stoneisbetter.com<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7430\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/frame1-1-1024x576.png\" alt=\"\" data-id=\"7430\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/frame1-1\/\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7414\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/frame2-1024x576.png\" alt=\"\" data-id=\"7414\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/frame2\/\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7431\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/frame4-1-1024x576.png\" alt=\"\" data-id=\"7431\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/frame4-1\/\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" class=\"wp-image-7432\" src=\"https:\/\/www.assomarmomacchine.com\/wp-content\/uploads\/2019\/11\/frame5-1-1024x576.png\" alt=\"\" data-id=\"7432\" data-link=\"https:\/\/www.assomarmomacchine.com\/pietra-naturale-autentica\/frame5-1\/\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>PNA | Pietra Naturale Autentica: The network for promoting authentically natural stone The PNA | Pietra Naturale Autentica network is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7588","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pietra Naturale Autentica - Confindustria Marmomacchine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.assomarmomacchine.com\/en\/pietra-naturale-autentica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pietra Naturale Autentica - Confindustria Marmomacchine\" \/>\n<meta property=\"og:description\" content=\"PNA | Pietra Naturale Autentica: The network 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